看到這個廣告牌，那些方方正正的廣告牌真的“方”了
2018-09-13 25724 Views iarch001
建筑, 構筑物, 廣告牌, 雕塑, 英國, 倫敦, Patrik Schumacher, Zaha Hadid, 不銹鋼
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| 雕塑數字廣告牌 Zaha Hadid's twisted steel advertising board "expresses dynamism" of traffic 由專筑網王帥，蔣暉編譯 由Patrik Schumacher和已故設計師Zaha Hadid共同設計的雕塑數字廣告牌在倫敦西部揭開了它的面紗。 該廣告牌名為“Kensington”，由Zaha Hadid設計公司為JCDecaux廣告公司設計的。Zaha Hadid設計公司隸屬于Zaha Hadid建筑事務所，主要業務為設計家居配件。 A sculptural digital advertising board, designed by the late Zaha Hadid with Patrik Schumacher, has been unveiled in west London. Named The Kensington, the billboard was created by Zaha Hadid Design – a wing of Zaha Hadid Architects that designs home accessories – for adverting company JCDecaux. 這座雕塑廣告牌長30米，高9米，位于西克倫威爾路（ West Cromwell Road），該道路是通往倫敦的主干道之一。 該廣告牌包括了一個長26米，高6米的彎曲數字屏幕，該屏幕包裹在兩條啞光的不銹鋼聯鎖絲帶之中。 廣告牌同時還融合了燈光的設計，為行人照亮了往來的步道。 Located on West Cromwell Road, one of the major traffic routes into London, the steel structure measures 30 metres long and nine metres high. It comprises a curved digital screen that is 26 metres long and six metres high, wrapped in two interlocking ribbons of matt stainless steel. Lighting is integrated into the rear of the advertising board, to illuminate a walkway for pedestrians. Photo is by Luke Hayes Zaha Hadid設計公司的高級研究員Melodie Leung表示：“交織在一起的環狀絲帶式的設計既是一種公民的姿態，又是一種宣傳的媒介。它展現了倫敦重要路口上車水馬龍的交通活力景象?！? 她說：“不銹鋼絲帶繞著屏幕旋轉，從不同的角度可以展現出不同的形態。” "Both a civic gesture and a promotional medium, the intertwined, looped ribbon design expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important London junction," said Melodie Leung senior associate at Zaha Hadid Design. "The stainless-steel ribbon twists as it encircles the screen, defining a varying silhouette when seen from different viewpoints," she said. Photo is by Luke Hayes JCDecaux公司在2014年委托Zaha Hadid設計公司進行設計，并提出了簡明的“在路邊廣告牌中創造一種新的風格”的設計要求。 新的廣告牌取代了原來位置上的兩塊廣告展板。 JCDecaux commissioned Zaha Hadid Design in 2014, with a brief to "create a new genre in the roadside advertising canon". It replaces a pavilion containing two advertising boards, which previously stood on the site. Photo is by Luke Hayes Leung說：“看看品牌如何回應這個雕塑式的數字畫布是非常有趣的?！? 她繼續談到“這是一次與JCDecaux的獨特合作，我們為媒體平臺開發了新的可能性，并將廣告牌變成了一種公共藝術?！? "It will be fascinating to see how brands respond to this sculptural digital canvas," said Leung. "This has been a unique collaboration with JCDecaux to develop new possibilities for media platforms; transforming the billboard into public art," she continued. Photo is by Luke Hayes Zaha Hadid工作室的其他設計項目還有：重現經典的石質Hans J Wegner椅子，以及一頂以紐約高線公園旁一座公寓的形狀為基礎的帽子。 除另有說明外，照片版權均屬于JCDecaux Other design projects to emerge from Zaha Hadid's studio include a reinterpretation of a classic Hans J Wegner chair in stone and a hat based on the swooping shapes of an apartment block beside New York's High Line. Photography is by JCDecaux, unless stated. 項目信息： 設計：Zaha Hadid與Patrik Schumacher 項目總監：Melodie Leung 項目設計師：Carine Posner 項目團隊：Evgeniya Yatsyuk, Ovidiu Mihutescu, Natassa Lianou, Saman Dadgostar 項目管理：JCDecaux 合同管理：Lavingtons 工程預算：Lavingtons 結構設計：Buro Happold Engineering 市政工程：Buro Happold Engineering MEP：Hoare Lea 照明設計：Buro Happold Engineering 景觀設計：MRG Studio 主設計師：Orsa Projects 總承包商：Knight Brown Cons truction 不銹鋼設計：Central Industry Group 花崗巖設計：S.McConnell and Sons 特殊磚砌體設計：Grangewood and European Building Materials LED屏幕：Daktronics Project credits: Design: Zaha Hadid with Patrik Schumacher Project director: Melodie Leung Project architect: Carine Posner Project team: Evgeniya Yatsyuk, Ovidiu Mihutescu, Natassa Lianou, Saman Dadgostar Project manager: JCDecaux Contract administration: Lavingtons Quantity surveyor: Lavingtons Structure: Buro Happold Engineering Civil engineering: Buro Happold Engineering MEP: Hoare Lea Lighting: Buro Happold Engineering Landscape design: MRG Studio Principal designer: Orsa Projects Principal contractor: Knight Brown Cons truction Stainless steel: Central Industry Group Granite: S.McConnell and Sons Specialty brickwork: Grangewood and European Building Materials LED screen: Daktronics |
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建筑, 構筑物, 廣告牌, 雕塑, 英國, 倫敦, Patrik Schumacher, Zaha Hadid, 不銹鋼
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